How to Choose the Best Smartphone in 2023: Key Factors to Consider

In our life, most of our smartphone-related choices are dependent on our social and family circles. If everyone in your friend circle uses Facetime for video calls or AirDrop to share photos, then you do not want to be left out. And you will also seek a new iPhone. Right?

Ideally, people’s mentality toward buying smartphones can vary depending on a number of factors, including their personal needs and preferences, cultural influences, and marketing strategies.

While purchasing a new smartphone, many people consider what others have. Many people still do not consider the operating system and its technical specifications. In reality, knowing which features, functionalities, and other capabilities are essential to you can help make the smart decision between iPhone and Android devices and you will be able to get the best smartphone.

In the section below are the criteria that you can consider and choose the best smartphone for you in 2023.

Key Factors to Consider When Selecting the Best Smartphones in 2023

The reasons people buy smartphones are often a combination of practical and emotional factors and can vary widely from person to person. Here are a few factors to keep in mind while purchasing the best smartphone for yourself.

Operating System

The operating system is the software that runs on your phone and determines how it looks and functions. Android and iOS are the two main operating systems, and they each have their own unique features and advantages. Android is known for its flexibility and customization options, while iOS is known for its ease of use and app ecosystem.

Most people say that the iPhone is easy to use and its interfaces are smooth for any user. On the other hand, Android devices have the best control options, giving users much control over phone and Android mobile applications. So, if you want a seamless user experience then go for an iOS device.  

Battery Life

Are you the type of user who frequently opens several apps at once? Do you want to use your smartphone to play video games or make frequent video calls? Then, remember, batteries typically drain faster when you use online applications heavily. If you fall into this group of users, you should get a phone with a powerful battery. The battery life of a phone is an important consideration. Look for a phone with a battery that can last a full day or more. Note that battery life can vary depending on the phone’s size, display, and processing power.

Timely OS Updates

When it comes to operating system (OS) updates, iOS outperforms Android heavily. When Apple releases a new update, all supported devices get the update immediately. However, in the case of Android, users have to wait as Google releases updates for the Pixel series and then for other Android devices. So, if you are one who wants to use the latest updates and use your phone smartly, then go for iOS.


The camera is a major consideration for many people, especially if they enjoy taking photos or videos with their phones. When choosing a smartphone, look for one with a high-quality camera that has features like optical image stabilization, night mode, and a fast autofocus system. A lot of attention is being paid to smartphones’ built-in cameras, as companies compete to deliver the highest megapixel count. But do you know what? It is not mandatory that a camera with higher megapixels doesn’t click the best images. There are other elements that affect the image or video quality such as the ISO setting, the aperture, and the autofocus response time. 

If you want to buy ṣa smartphone for the purpose of photography or videography, then choose a phone with a 12 or 16 MP camera and an aperture of f/2.0 or less for excellent images even in dim lighting. For generic use cases, a phone with an 8–12 MP camera and an aperture of f/2.2 is fine.


The amount of storage you need will depend on how you use your phone. If you take a lot of photos or videos, you’ll need more storage space. Look for a phone with enough storage to meet your needs, or consider a model that supports expandable storage through a microSD card.

RAM and ROM – these two are the most important factors to consider while making a choice between iOS and Android devices. RAM determines the speed of a device and ROM is for storage. Mobile devices with more RAM will operate more quickly, while those with more ROM will offer greater storage. 

A 2 GB RAM and 16 GB ROM should be sufficient for the majority of users. However, if you use your phone frequently, get one with at least 3–4 GB RAM and 64–GB ROM. You can also use a micro SD memory card to expand your ROM, but keep in mind that software stored and operated from memory cards typically operate more slowly.


Smartphones can be expensive, so it’s important to choose one that fits within your budget. Keep in mind that more expensive models may offer more features or better performance, but you may not need all those features if you’re only using your phone for basic tasks like texting and browsing the web.


The size and quality of the display are important considerations when choosing a smartphone. Larger displays are better for watching videos and playing games, but they may also make the phone harder to use with one hand. Display quality is measured in terms of resolution and pixel density, and higher numbers generally mean a clearer and more detailed display.


Many people use their smartphones to stay productive and organized. They can use email and messaging apps to communicate with colleagues and clients, use productivity apps like calendars and to-do lists to manage their schedules, and access work-related documents and information on the go.


The brand of the phone is also an important consideration for many people. Some people may prefer well-known brands like Apple or Samsung, while others may prefer more budget-friendly options. Consider the brand’s reputation for quality, customer support, and software updates when making your decision.

Honestly speaking, with so many options available in the market today, picking the right mobile phone can be a bit confusing. Just think about your mobile usage considering the above-shared key factors and then follow the below-mentioned step-by-step process to buy the best mobile phones for you. 

  1. Finalize the OS either Android or iOS 
  2. Have a budget in mind
  3. Search the relevant options in your set price range on Google
  4. Check online reviews and videos on YouTube
  5. Visit nearby mobile phone stores
  6. Check how exactly your phone works in real-time
  7. Compare pricing online and offline
  8. Go for the cost-effective option 

Key Takeaway…

Just keep in mind the factors and steps to buy the best smartphones in 2023. You won’t regret it later on. Remember to prioritize the features that are most important to you, and don’t be swayed by unnecessary bells and whistles that may drive up the price. Ultimately, a well-chosen smartphone can enhance your daily life by providing you with the tools you need to stay connected, informed, and entertained.